MILLENNIUM PHARMACEUTICALS

Cambridge, MA

According to the ancient Japanese tradition of senbazuru, a person who folds 1,000 cranes will be granted a wish, long life, or recovery from illness. This belief, along with the crane's fabled lifespan of 1,000 years, inspired our "1,000 Cranes of Hope" exhibit for Millennium Pharmaceuticals. Delicate and ethereal, the origami cranes in this exhibit carry messages of hope and appreciation from those whose lives have been impacted by Millennium's world-class molecular biology and genomic technologies for disease therapies. The interactive exhibit allows for easy participation with a digital component, which also serves as a strong base for an expanded multimedia campaign.

Technical Info


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